Michelle Huntington founded True Perspective in the 1990s at the intersection of technology, corporate communications, and live event production. What followed was a 30-year journey through the evolving landscape of enterprise marketing, digital media, and institutional strategy.
Michelle Huntington founded True Perspective in the 1990s when businesses were beginning to integrate digital technology and the corporate event industry was rapidly evolving.
She produced product launches for Toyota and Lexus, helping organizations communicate corporate messaging at events in creative ways using the latest technology available at the time. With an experienced technical partner and staff, True Perspective expanded its capabilities by bringing video, audio, lighting, and staging in-house to deliver a full-service event production offering.
Michelle also served as producer for opening and closing ceremonies and the Flag of Nations parade for the International Paralympic Committee.
In the mid-2000s, Michelle launched Sochelle Media Marketing, a venture built to help small businesses strengthen marketing and content for online communities through social media channels.
That work led to the development of the Modern Marketing Method, a course tailored to women entrepreneurs in the alternative and natural health space—a demonstration of her ability to translate complex marketing systems into accessible, actionable frameworks for non-traditional audiences.
In 2020, on the 25th anniversary of True Perspective, a new version of the company emerged—aligned with expanded services, new partnerships, and a broader mission: True Perspective Global.
Over the years, Michelle's work with corporations, nonprofits, entrepreneurs, and large organizations reinforced a simple truth: organizations never stop evolving. TPG was built to help clients navigate that evolution by focusing on what matters most.
"We never stop evolving. The work is to build the structure, message, and momentum for what comes next."Michelle Huntington
CEO, True Perspective Global
Founder & CEO
Founder of True Perspective (1995), Sochelle Media Marketing, and True Perspective Global (2020). Producer for Toyota, Lexus, and the International Paralympic Committee.
The company was named True Perspective because real success is best understood from every stakeholder's point of view. That principle—seeing the full picture—has guided the work from the very beginning.
Toyota, Lexus, International Paralympic Committee. Full AV production with video, audio, lighting, and staging in-house.
Sochelle Media Marketing. Social media strategy for small businesses and entrepreneurs navigating the digital shift.
Developed and delivered a structured marketing education program for women entrepreneurs in the health and wellness space.
Institutional advisory platform spanning strategic marketing, capital readiness, Web3 infrastructure, and enterprise commercialization.
Michelle and the TPG team bring the full depth of that experience to every engagement—with institutional discipline and genuine human perspective.